Overview
Eleven years after it first coined the term "crossover", Mitsubishi Motors Corporation (MMC) unveiled its third embodiment of this concept with the all-new next generation Mitsubishi Outlander at the 2012 International Geneva Motor Show.
After a total of over 950,000 sales (as of end of December 2011 - including Airtrek - the first generation Mitsubishi Outlander) for the first two generations since June 2001, this all-new mid-size crossover is meant to comply with the times - a strategic and innovative premium vehicle, developed around a versatile global platform and borne of a harmonious balancing of:
This unveiling will confirm the start of an all-new generation of global products for Mitsubishi Motors, consistent with the ambitions set in MMC's "Jump 2013" smart business plan for a greener and more global Mitsubishi Motors.
See also:
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